Pick a focused palette of two or three colours and try to stick to these for most of the infographic. You certainly want to avoid ‘colour vomit’ a kaleidoscope of colours in your infographic. But before you start plugging content into an infographic, you need to think about its design.Ĭolour is one consideration. So, you’ve got your topic and the means of making an infographic. It doesn’t always have to be exhaustive a clear, narrowly-focused infographic is always better than a sprawling, muddied one. This helps me refine the content and focus on the most important points. I often find it useful to write up short summaries of what I want to cover before designing an infographic. You can then use these to frame your content, creating hooks to draw the audience in.īy nature, infographics should be succinct, particularly when it comes to text. For a general audience, it’s a good idea to home in on what the key questions about the topic or study you’re focusing on.
An infographic for a specialist audience will look very different to one for a general audience. But you still need to consider what to include and what to leave out.Ī large part of this will be dependent on your audience. If you’re making an infographic on a specific scientific study, that might seem straightforward. Before you even start making an infographic, you need to know what it will feature.
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